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Is Digital Marketing a good Career | Why is Digital Marketing is taking as a career, worth it?

Best Motivations Tips for a Rewarding Digital Marketing Profession

Digital Marketing offering almost 8 lacs jobs by the year 2017

Presently in India, Internet users have reached up to around 460 million and we can say it has the country with 3rd largest Internet Population and in future 300 million will be get added to the population who’ll ready to have access the Internet.

In the Digital World, Marketers have develop from Brand curator to performers of the consumer experience and their pay will increase with this new job responsibilities.

Jobs on various portal in Digital Marketing

Just look at the current marketing scenario and predictions:

Digital Marketing Jobs 2017


Digital Marketing 2017 Digital Marketing is come with a big resolution in Indian Market into a buyer’s market alleged like one of the leading Online Consumers Market. Here, to view yourself on the Top of Google SERP, we must have to make the strategy to reach to your potential customers. Digital Marketing is the most convenient and influential platform to reach the targeted audience who have a potential to buy.

Here are the few stats which shows that how Internet Marketing is booming in almost every Industry in India:

  • Internet Marketing Industry is growing high with 50% growth rate in India.
  • India has seen almost 20x times grow faster in search queries in the previous 5 years
  • Now, YouTube is the 2nd largest Online market.
  • On an average, Every Indian spends roughly almost 16 hours on Social Media everyday.
  • India has virtually 998 million mobile subscribers including 264 million subscribers.
  • Now, Internet market is growing with the rate of 50% per year.
  • Internet is the major medium of advertising from 2016.
  • McKinley established Marketing task for digital marketing experience or analytical skills.
  • Social marketing, content creation and management, search marketing, email marketing, analytics and video production- all these are the part of Digital Marketing.
  • Now, E-commerce is a major recruiter of professionals of Digital Marketing.
As per the Research, the in initial pay-scale for digital marketing professionals at various levels:


Job Title Experience (in year) Salary (INR (in Lacs) Annually)
Executive/Team Member 0-1 1.5-3.0
Specialist/Expertise 1-3 2.0-4.0
Team Leader 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0


Now, let’s have a look on Digital Marketing Job Growth Trends in 2017

2017 Career in Digital Marketing

Therefore, Digital Marketing is the complete package where you can refine desired key skills.